Introduction
Queen Anne Chocolates, a renowned name in the confectionery industry, owes much of its success to Sarah Adams’ entrepreneurial vision and the strategic guidance of Rodgers & Co. With a relationship spanning decades, Rodgers & Co has been integral to the business’s financial health and growth, providing essential support through restructuring, financial management, and strategic advisory services.
The Challenge: Navigating Financial Restructuring and Growth
Evolving from Contract Manufacturing to In-House Production
When Sarah Adams transitioned Queen Anne Chocolates from contract manufacturing to setting up their own factory, the business faced significant operational and financial challenges. Managing this shift required expert financial guidance and strategic planning to ensure smooth execution and long-term success.
Implementing Financial Structure
Four years ago, Sarah recognised the need for increased financial support and transparency. The business required a move from an annual accountancy relationship to a more integrated financial advisory partnership, providing ongoing insights and accountability.
The Solution: Comprehensive Financial Advisory from Rodgers & Co
Monthly Board Papers and Performance Reviews
Rodgers & Co worked closely with Queen Anne Chocolates to develop detailed monthly Board papers that combined financial reporting with key performance indicators (KPIs). These papers became instrumental in providing the business with clear insights into financial health and operational performance.
Transition to Xero for Day-to-Day Financial Management
By transitioning to Xero, Rodgers & Co gained real-time access to Queen Anne’s financial’s. This allowed Andrew Pryce, Queen Anne’s dedicated financial consultant, to provide day-to-day support, ensuring financial clarity and timely decision-making.
Regular Strategic Meetings
Andrew and Sarah meet monthly for Compass Advisory Board meetings, reviewing financials and preparing for presentations to the Queen Anne Board. This structured approach brought a level of financial organisation and accountability that the business previously lacked.
The Results: High Growth and Financial Confidence
Year-on-Year Business Growth
With Rodgers & Co’s support, Sarah shifted her focus to new product development (NPD) and business expansion. This restructuring led to significant year-on-year growth for Queen Anne Chocolates, cementing its position as a market leader.
Proactive Financial Support
Rodgers & Co’s ongoing involvement has helped Queen Anne navigate the challenges associated with rapid growth. From managing financial complexities to providing strategic advice, the partnership ensures the business remains stable while scaling operations.
Empowered Leadership
By having a strong financial support system in place, Sarah has been able to focus on innovation and strategic decision-making with confidence. Rodgers & Co’s contributions have been instrumental in creating a financially sound and future-ready business.
Key Takeaways: Rodgers & Co’s Impact on Queen Anne Chocolates
Seamless Transition to In-House Production: Rodgers & Co supported Queen Anne in shifting from contract manufacturing to establishing their own factory.
Enhanced Financial Structure: Monthly board papers, performance reviews, and advisory meetings brought much-needed clarity and accountability.
Sustained Business Growth: With Sarah focused on NPD and Rodgers & Co managing financial complexities, Queen Anne has achieved consistent year-on-year growth.
To learn more about Queen Anne Chocolates visit:
www.queenanne.co.nz
Phone:
Christchurch 0800 QueenA ( 0800 783 362)
+64 3 357 0085
Email: orders@queenanne.co.nz
