Introduction
The Launch Foundation, a registered charity, has one purpose: to set up young people for a better future. Founded by Cole Askew, director of Freedom Built, the charity supports underprivileged youth in Christchurch and wider Canterbury by funding initiatives overlooked by government programs. With guidance from Rodgers & Co, the Launch Foundation has grown into a sustainable, impactful charity, helping at-risk youth overcome challenges like poverty, crime, and mental health struggles.
The Challenge: Building a Sustainable Charity
The Need for Structured Support
The idea for the Launch Foundation emerged four years ago, when Cole and his mother Karen envisioned a grassroots-level charity. However, creating a sustainable funding model and addressing the legal and financial complexities required experienced guidance.
Funding Challenges
The charity needed a reliable source of funding to make meaningful contributions to its mission. This required innovative thinking and leveraging Freedom Built’s networks of tradesmen and suppliers to establish cost-effective solutions.
The Solution: Rodgers & Co’s Strategic Guidance
Hands-On Support from Rodgers & Co
Rodgers & Co has been an integral part of the Askew family’s journey for over 20 years, starting with Russ Rodgers’ guidance for Grant and Karen Askew. As Cole took the reins, Andrew Pryce brought a hands-on, modern approach, providing critical support through monthly catch-ups, cash flow forecasting, and weekly calls.
“What I also really appreciate about Rodgers & Co is that they tell you what you need to know, and our family has leaned on this experience and confidence over the years in business,” says Cole.
Creating a Sustainable Funding Model
With Rodgers & Co’s expertise, the Launch Foundation developed an innovative funding model: building homes through Freedom Built’s networks and selling them to generate proceeds for the charity. This approach leverages partnerships with over 50 businesses that provide heavily discounted materials, enabling significant donations to the foundation.
Ensuring Legal and Structural Compliance
Rodgers & Co helped the Launch Foundation establish a proper structure, covering all legalities and ensuring the charity could operate with transparency and accountability. This foundation has been key to securing trust and collaboration with donors and partner organisations.
The Results: A Thriving Charity with Tangible Impact
Significant Financial Contributions
The Launch Foundation recently completed and sold a house in Goulds Estate, Rolleston, generating $255,000 in profit. These funds have been distributed to four partner charities, including Aviva and the Graeme Dingle Foundation, to support youth programs and community initiatives.
Empowering Local Charities
Aviva general manager Gwenda Kendrew highlights the impact of the foundation’s funding:
“The bulk of the money we want to put towards our youth programs – to get the resources, whether that’s staffing, materials, or venues. These programs will have a lasting impact.”
The Launch Foundation’s support has been instrumental in helping charities like Aviva and Graeme Dingle Foundation deliver long-term programs that build self-esteem, promote good values, and support at-risk youth.
A Community-Driven Vision
Karen Askew emphasises the foundation’s focus on supporting charities that align with its core values:
“I think Aviva was one of the first charities we came across… helping children through family and sexual violence…. so it was a no-brainer.”
Key Takeaways: Rodgers & Co’s Impact on The Launch Foundation
Innovative Funding Model: Rodgers & Co helped the foundation leverage Freedom Built’s networks to create a sustainable funding stream.
Structured Financial Support: Monthly meetings and cash flow planning with Andrew Pryce have ensured accountability and financial clarity.
Legal and Operational Expertise: Rodgers & Co provided the guidance needed to establish a solid structure, ensuring compliance and transparency.
To learn more about
www.freedombuilt.co.nz
Christchurch 027 532 4547
Enquiries 027 303 2245
Email: info@freedombuilt.co.nz
