Introduction
Sonter Automotive, a locally owned family business in Wigram, Christchurch, has been serving the community since 2003. Founded by Shane Conlan, the business prides itself on exceptional communication, quality repairs, and honest service. With a vision to become New Zealand’s most trusted automotive workshop, Sonter Automotive partnered with Rodgers & Co to ensure their financial and operational success.
The Challenge: Navigating Pivotal Business Decisions
Critical Financial Decisions
In 2003, Shane Conlan was at a pivotal point in his career. He needed expert financial guidance to make crucial business decisions, including purchasing a commercial property and setting up his workshop. With no clear direction and significant financial stakes, Shane sought a partner who could provide trusted advice and long-term support.
The Solution: A Partnership Built on Trust
A Game-Changing Meeting
When Shane met Russ from Rodgers & Co over a coffee, his perspective on business shifted. Reflecting on this meeting, Shane says,
“We would not be here if Rodgers & Co hadn’t come on board; it was a pivotal turning point in my career and future for my family.”
Rodgers & Co provided the confidence Shane needed to make bold moves, including purchasing his business premises—a decision he now considers one of the best he ever made.
Comprehensive Business Support
Rodgers & Co not only managed the financial side of Sonter Automotive but also provided ongoing strategic guidance. Andrew Pryce, Shane’s key contact at Rodgers & Co, became a trusted advisor, delivering quarterly reports that included:
- Financial performance summaries compared to budget.
- Insights on non-financial and financial impacts of internal policies.
- Governance and risk mitigation strategies.
- Support for critical business decisions.
This hands-on approach gave Shane peace of mind and allowed him to focus on what he does best: providing exceptional service to his customers.
The Results: Confidence, Growth, and Empowerment
Empowered Decision-Making
Shane credits Rodgers & Co for empowering him to make informed decisions and drive his business forward.
“Rodgers & Co are always working behind the scenes on my business, and it’s incredibly comforting that they have my back both short and long term,” Shane says.
With Rodgers & Co’s expert support, Shane confidently navigates challenges and ensures his business remains profitable and sustainable.
Business Growth and Reputation
Today, Sonter Automotive is a trusted name in the Christchurch automotive industry, with 60% of its clientele comprising commercial businesses. This success stems from Shane’s commitment to quality and the financial stability provided by Rodgers & Co.
“Having that extra pair of eyes is incredibly comforting for a business owner, making sure nothing can slip by.”
Key Takeaways: Rodgers & Co’s Impact on Sonter Automotive
- Trusted Partnership: Rodgers & Co provided the financial guidance and strategic advice Shane needed to set his business on the path to success.
- Stress-Free Business Operations: By managing the financial side, Rodgers & Co allowed Shane to focus on his passion—servicing customers and growing his reputation.
Empowerment: As Shane puts it, “If I were to sum up one word that Rodgers & Co have created for me, it would be ’empowerment’.”
To learn more about Sonter Automotive visit:
www.sonterauto.co.nz
2/2 Musgrove Close,
Wigram, Christchurch
Ph: 03 348 0500
